UOMA Beauty Say What?! Foundation



This is the most radical foundation ever made! Yes you heard that right. Foundation just got personal!

UOMA Beauty’s Say What?! Foundation with a next generation formulation is infused with skincare benefits, available in 6 custom formulas to cater to the unique needs of different skin color groups or as we call it, Skin kins! Available in 51 shades, this weightless, long lasting, adjustable coverage, vibrant matte yet hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect. The blurring technology minimizes the look of pores, softens fines lines and leaves you with a flawless base. Complexion perfection is finally here.


  • Adjustable coverage
  • Long-lasting
  • Vibrant matte finish, with blurring effect
  • Hydrating
  • Biomimicry Pigments mimics the skin for a flawless finish
  • Formulated without parabens, talc, or DC5
  • Vegan
  • Cruelty free
  • Pair with Stay Woke Concealer in your same Skin Kin for the perfect complexion

6 unique formulas – UOMA Beauty understands different skin, different needs. So they created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Black Pearl (Green Cap) Shades: Specifically formulated for Dark Brown skin (highly melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract ensures hydration to ensure your skin is as flawless as it looks.